360 Online Marketing campaign for one of the main providers of Point of Sale software and hardware solutions for restaurants and retailers in Mexico City.
Full design and development of WordPress powered website. Leads conversion optimization and CRM connection. Responsive Design. Content design, SEO copywriting, blog copywriting and overall maintenance.
Design, development and A/B testing of Landing Pages for individual product campaigns: RestBar, Retail Pro and Lightspeed.
Content strategy and editorial calendar for Ambit’s social media channels. Content production and daily publishing on Facebook, Twitter and LinkedIn. Promote company profile on services directories and other referral portals.
Keyword research, planning, SEM benchmarking and full deployment of Google AdWords campaigns for Search and Display for the whole Ambit brand and its products RestBar and Retail Pro. Continuous keyword and bid optimization. Budget and spending management. Reporting.
Strategy design, planning, copywriting, illustration and graphic design for white paper based nurturing campaigns, aim to potential point of sale software customers.
Ambit Technology is one of the main providers of Point of Sale software for restaurants and retails in Mexico, with more than 2,000 clients in the country. His portfolio includes the exclusive representation for Mexico of Retail Pro (software for retailers and department stores), Lightspeed (cloud solution for restaurants and retailers), as well as Ambit RestBar, their own software, developed in-house, for restaurant managements.
What began as a request for the redesign of their website, ended up being a large scale strategy for a 360 online marketing campaign, with the challenge of unifying its different market segments (large and small businesses) under a single banner as Ambit Point of Sale solutions.
In the next few months we were assigned the arduous task to plan and deliver its whole marketing campaign, including multiple design products, as well as optimizing its communications and sales processes so they could all fit better within the whole business scheme.
Lago Estefanía 31, Piso 3. Colonia Granada. Delegación Miguel Hidalgo.
Ciudad de México, México. CP 11520
Tel. +52 (55) 5351-1421
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